Search Engine Optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.



Take Your Business to the next level

carrot.marketing can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables carrot.marketing to successfully meet the needs of companies with complex websites in competitive industries.



Analyze a web site

We first analyze a web site, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of sales and leads.






On-Page & Off-Page Optimization

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human … and therefore, you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.




HOW WE DO

Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. carrot.marketing caters to clients who require an intensive, full-service approach to search engine marketing.


KEYWORD RESEARCH

Keyword density tells you how often a search term appears in a text in relation to the total number of words it contains

ONSITE OPTIMIZATION

Onpage optimization refers to all measures that can be taken directly within the website in order to improve its position

LINK BUILDING

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

REPORTING AND ANALYSIS

Our SEO review consists of several factors like a content, linking structure, social media efforts, and its trust on the internet




WHAT WE DO

After starting a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. carrot.marketing caters to clients who require an intensive, full-service approach to search engine marketing.

Keyword Research

Hundreds of keywords researched to find achievable phrase(s).


Competition analysis

Hundreds of keywords checked against the top 20 competitors in Google and a report generated.


Backlink Analysis

Existing backlinks to the site analysed and cleaned up if necessary.


On-page Optimization

Website content analysed and optimization changes documented for client.

Page Tests

Website checked for broken links, checked for speed and checked for duplicate content.


Tools Setup

Google Analytics and Google Webmaster tools setup.


Local Citations

Local business citations created to enhance maps listings.


Social Signals

Social signals count improved (Facebook likes/shares, Twitter likes/retweets, LinkedIn likes).

Unique Articles

High quality unique article(s) containing links written by our copywriters.


Articles Submitted

Articles submitted to niche related blogs and industry based websites.


Links Published

Published links are checked for relevancy and power.


Keyword Tracker

Keyword Tracking via your Control Panel.


MONTH 2 ONWARDS…

Unique Articles

High quality unique article(s) containing links written by our copywriters.


Local Citations

Local business citations created to enhance maps listings.

Articles Submitted

Articles submitted to niche related blogs and industry based websites.


Social Signals

Social signals count improved (Facebook likes/shares, Twitter likes/retweets, LinkedIn likes).

Links Published

Published links are checked for relevancy and power.


Keyword Tracker

Keyword Tracking via your Control Panel.





6x
Growth in
keyword ranking


398%
Increase in
Organic traffic


1105%
Increase in
Top 10 ranking


129%
Increase in
Visit duration


Why SEO is Beneficial to Your Business?


Ranking Importance

This year resesrch shows that approximately 85% of all Web sites are found via search engines


Major Search Engines

96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential customers


342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results

Bring Visitors

Solid SEO and search friendly Web design will help bring visitors to your Website


Consumer Perception

Consumer perception is that the higher a Web sites is ranked in a search engine


FREE NICHE FINDER

Sign up for a FREE account

Identify the search phrases you should be aiming for to generate more visitors

See how many visitors you are likely to get from those phrases

Analyse your competition to see how you compare and much much more…

Sign Up Today


How does it work?

Once you access the dashboard you will find a keyword research tools which enables you to research a range of keywords that represent your company. Within a few minutes you have research that would have taken weeks of work if done by hand.

Don’t have the time to look at the dashboard, not a problem. Simply click on the button above to create an account then request a report and we will carry out the research for you.

When the research comes back you’ll have your own report which will identify phrases that you’d love to get found in Google for. A simple traffic light system lets you know if the keyword phrase is Green (easiest), Amber (harder, but achievable) or Red (unachievable at this budget).

It is even sorted by the estimated traffic volume that the search term should generate and we can also provide you with the PPC (pay per click) cost for a comparison.



WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • Our pub was reasonably successful in attracting patrons after sport matches, or just for a meal and a drink or two. Our real goal was to become a real destination in our City. After implementing an effective SEO strategy geared towards our functions and events, our traffic increased 10 fold. This digital strategy really helped us stand out from the competition in our City and we were able to finally reach our target audience.

    Donavin
  • Our industry is extremely competitive and we were looking for a way to reach as many new clients as we could. We decided to give SEO a try, although we were very unfamiliar with it. We decided to track where all our paid leads were coming. We trusted our new partner's experience and advice and we were kept updated with regular reports on results and progress. After a couple of months, phone calls from prospective clients increased massively which directly affected our bottom line. Our return on investment over 6 months has been over 2000% and we are projecting an ongoing return for years to come.

    Jill
  • We had a board we were reporting to and had produce a tangible ROI on their digital marketing investiment. It took about 3 months for the traffic to take a significant turn upwards and we started to receive a stiff increase in our lead volume. We were easily able to secure a higher SEO investment from the board, based on impressive results. My confidence grew with every presentation as I had good news to report every month. Our problem now, is fulfilling the high volume of investment opportunities we created.

    Paul


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